Circle's USDC takes over Chelsea's jersey in Premier League first sponsorship deal
Covered by 2 sources · 2 articles
Circle's USDC stablecoin has secured a Premier League first by becoming Chelsea Football Club's main jersey sponsor, marking the initial time a crypto asset has claimed the marquee shirt position at a top-flight English club. The partnership will see USDC branding displayed across Chelsea's men's, women's, and academy kits starting this season. While Circle did not disclose financial terms, earlier reporting indicated Chelsea sought roughly 88 million dollars annually for the sponsorship slot, positioning it among the club's most lucrative commercial deals.
The arrangement signals continued mainstream acceptance of stablecoins in sports marketing, despite crypto's volatile reputation and regulatory scrutiny. For Chelsea, it represents a significant crypto-backed revenue stream at a time when traditional sponsors dominate elite football partnerships.
- USDC becomes the first crypto asset to serve as a Premier League club's primary jersey sponsor, appearing on men's, women's, and academy teams.
- Deal terms remain undisclosed, though earlier reports pegged Chelsea's asking price around $88 million annually for the sponsorship.
- The partnership underscores growing appetite from crypto firms to embed themselves in mainstream sports at premium tiers.
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Circle's USDC takes over Chelsea's jersey in Premier League first sponsorship deal
Financials were not disclosed, though reports from earlier this year suggested Chelsea was targeting 65 million pounds a year ($88.3 million) for the sponsorship berth.
Circle strikes Chelsea front-of-shirt sponsorship deal featuring USDC
The shirt design prominently features USDC by Circle on Chelsea's men's, women's, and academy shirts beginning this season.