161-year-old kids clothing giant closes 29 more stores
Covered by 2 sources · 2 articles
Osh Kosh B'gosh, the historic children's apparel retailer, is shuttering 29 additional locations as part of an ongoing store reduction strategy. Despite contracting its physical footprint, the company has managed to grow sales, suggesting a shift in how it reaches customers beyond traditional brick-and-mortar retail. The closures reflect broader retail consolidation in the sector, where established brands are pivoting toward e-commerce and other channels to maintain revenue while reducing overhead tied to underperforming locations.
- The 161-year-old chain continues paring down store count while maintaining sales growth, indicating successful channel diversification.
- Store rationalization is part of a deliberate strategy to optimize the retail portfolio rather than a sign of overall decline.
