Apple takes wraps off iPhone 18 Pro, Pro Max
Covered by 2 sources · 2 articles
Apple unveiled its latest iPhone lineup alongside updated Siri capabilities, new AirPods, and refreshed Apple Watch models at its annual product event. The announcement included the iPhone 18 Pro and Pro Max variants. Despite the product reveals, investor response remained subdued, with Apple shares declining in the session following the event.
- Apple's event covered multiple product categories, but the market reaction was notably muted rather than enthusiastic.
- The Siri update suggests continued focus on AI integration across the ecosystem.
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Apple shares fall 1.5% as iPhone 18 Pro launch comes with $100 price ike
Apple unveiled its latest iPhone lineup, an updated Siri model, new AirPods and Apple Watch models at its annual product event, with investors showing a muted reaction to the announcements. Apple shares AAPL were down 1.53% at the time of w…
Apple takes wraps off iPhone 18 Pro, Pro Max